Organizational Approaches to communication

Thuku D Maina
3 min readMay 31, 2022

Both managers and employees must understand how people behave to provide the best possible working environment. Individuals can be encouraged to interact more successfully through organizational behaviour. The contact required to steer a group toward a set of agreed-upon goals is known as organizational communication. (Taylor, 2014). In this chapter, we shall discuss two organizational approaches to communication, verbal and nonverbal.

Verbal communication relies heavily on language, both spoken and written. Verbal communication is a term that refers to how we communicate with words in general. When direct instructions to subordinates or other stakeholders are required, the verbal communication technique is effective. Then it’s used by the individuals in charge of the organization. For example, the plant manager can quickly order the removal of any impediment on the company’s work floor. Spoken communication should be used To avoid distortions of meanings (McDuffie, 2021). It will be more helpful for organizational stakeholders if you use standard terms. This method includes both oral and written communication. It will be up to managers to decide how to employ various communication forms depending on the scenario.

Deficient communications skills cause verbal communication faults. When speaking verbally, there are several ways to be misunderstood. The speaker may say something that the listener misunderstands, resulting in a variety of difficulties. It can lead to miscommunication in both professional and social settings. It may be pretty restricting to be unable to convey your ideas to another individual. It may cause you to feel rejected and isolated. Because most people believe that their audience thinks the same way they do, effective communicating takes skill and effort.

Nonverbal communication is the second method. Nonverbal communication employs nonverbal communication techniques such as eye contact, movements, facial expressions, and more to convey information. Smiling, for example, may convey warmth, friendliness, and openness. Nonverbal communication is used by everyone regularly, whether they recognize it or not. Unlike verbal communication, which includes the transmission of words through writing or speech, nonverbal communication relies on observing and comprehending bodily gestures.

Nonverbal communication aids us in establishing a deep emotional bond with the other person. It will help negotiate a contract when the other side is unsure of our approval or rejection level. One of the most common forms of nonverbal communication is eye contact. It aids in the development of our self-assurance when interacting with organizational stakeholders (Seric, 2020). Nonverbal gestures signal our honesty, business practices, and other essential aspects that third parties may evaluate when receiving a sales order.

Nonverbal communication does have a lot of advantages, but it also has some drawbacks. Nonverbal communication is inherently ambiguous. It’s not always simple to decipher hand signals, body language, and facial emotions. It is sometimes difficult to comprehend and needs a great deal of repetition. You can’t always utilize it as a public relations weapon, especially if you’re in a high-ranking executive job. You can’t utilize it to express yourself in extended talks completely.

In everyday life, both oral and nonverbal communication is vital. What matters is how we use them to communicate successful messages. To prevent delivering confusing messages or terrible body language, you must avoid conveying information with incorrect signals. Consistently deliver messages with utmost efficiency!

References

McDuffie, A. (2021). Verbal Communication. Encyclopedia of Autism Spectrum Disorders, 5029–5029.

Šerić, M. (2020). Non-verbal communication in business (Doctoral dissertation, Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek. Chair of Quantitative Methods and Informatics).

Taylor, M., & Kent, M. L. (2014). Dialogic engagement: Clarifying foundational concepts. Journal of public relations research, 26(5), 384–398.

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Thuku D Maina

Freelance Writer, Articles writer, Copywriter and academic writer